Heineken: Valentine’s Day 2015

Posted by on Feb 21, 2015 in Newsjacking | No Comments

Heineken created a special campaign around Valentine’s Day this year, in order to help men out on this supposedly romantic day. Heineken put posters in pubs and restaurants, in which they offered to help them with their Valentine’s surprise. Sometimes you need a bit more than a bouquet of flowers and box of chocolates. All they had to do was to send a text with a specific location to Heineken. Heineken would then confirm a specific time, at which the Valentine’s couple had to be at the chosen location.

Once at the location, an airplane with the text “Honey this one is for you!” would fly by. Not a completely exclusive surprise of course, but a nice Valentine’s touch of Heineken nevertheless.

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