The Ad Council, a private, non-profit organisation, creates campaigns around public issues in the United States. Their touching video for their campaign ‘Love has No Labels’ has gone viral within 24 hours of posting it on YouTube.
The video was filmed on Valentine’s Day in Santa Monica, California, and shows a huge X-ray screen behind which people can pose for an audience. Some of the couples posing are gay, have a disability or are from different races of religions. However, those differences only become visible once they emerge from behind the X-ray screen to give the message: ‘love has no age/race/disability’. A simple yet inspiring and powerful concept!
The Ad Council also created the website lovehasnolabels.com, on which there are several stories about (implicit) bias, the effects of bias, and how to stop it.
As is written in the video description and on their website:
‘Subconscious prejudice — called ‘implicit bias’ — has profound implications for how we view and interact with others who are different from us. […] To end bias, we need to become aware of it. And then we need to do everything within our power to stop it. In ourselves, others, and institutions. The world will be a better place for it.’
Visit lovehasnolabels.com to have a look at this inspiring campaign!