Beatrix Ruf, the new director of Stedelijk Museum in Amsterdam since November 2014, is the guest editor of the 23rd issue of luxury- and lifestyle magazine DeLUXE, published by NRC Media. Two days prior to its publication, an exclusive launch event was held on the 16th of April 2015 in the Stedelijk Museum with the creators and advertisers of this new issue.

During the event, NRC’s chief-editor Peter Vandermeersch presented the first issue of DeLUXE #23 to Beatrix Ruf, which was followed by an interview with Beatrix Ruf by art critix Hans den Hartog Jager. Afterward, Swedish artist Karl Holmqvist performed his work ‘Gorillaz Grrlz’ and everyone got a guided tour through the museum which finished with drinks in the auditorium.

Company: NRC Media
Project: Launch event for DeLUXE #23 with Beatrix Ruf
Location: Stedelijk Museum Amsterdam, The Netherlands
My contribution: social media coverage for @nrcmedia, blog article on, filming and editing the event video

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